/Yamaha

Redesigning Yamaha’s digital experience for riders

Yamaha’s digital platforms are inconsistent. As a new owner, I saw firsthand how the app and website lacked harmony. This project began with a simple idea—what if owning a Yamaha felt smooth across every screen?

I started with the mobile app, fixing key frustrations. Then extended that same logic to desktop and smartwatch—so riders always have fast access to what matters, wherever they are.

Role

Product Designer, Researcher, Visual Designer

PLATFORMS

Mobile, Desktop, Smart Watch

Skills

User Research, Visual Design, Interaction Design

Timeline

2 months

Current competitor apps in india

Yamaha sells bikes that are practical, fun to ride, and easy to maintain. It mainly appeals to younger riders who value thrill, speed, and agility. Understanding the competitors’ offerings helps define what users expect from a two-wheeler app.

Current competitor apps in india

What customers say?

Listening to Yamaha vehicle owners helped understand what really matters after buying a bike. Many shared similar complaints — from missing app features to confusing navigation.

Listening to Customers

Throughout the ideation session, i was trying to answer one question, “How can the Yamaha app be redesigned to remove friction and give users everything they need in one place?”. These are the new additions:

Listening to Customers

Multichannel experience

Integrates both the app and website, ensuring that users have access to the same functionalities across all platforms. This means a user can check trip details, book a service, or shop for accessories on their phone, smartwatch or desktop without losing consistency.

Onboarding on Mobile

The app guides users through features, helps them create a Yamaha ID, and register their bike by scanning a QR code. Designed for quick setup and smooth first-time use.

Onboarding on desktop

The website shows what the app can do and lets users link their bike by scanning a code. It works as a starting point for new buyers.

Redesigned Home

Users can check fuel, bike stats, and unlock the vehicle in one place. It’s made for quick daily use without extra steps.

Quick Access Buttons

Frequently used controls are placed near the thumb for faster interaction. Also accessible from the smartwatch for on-the-go access.

Quick Access Buttons

Frequently used controls are placed near the thumb for faster interaction. Also accessible from the smartwatch for on-the-go access.

Quick Access Buttons

Frequently used controls are placed near the thumb for faster interaction. Also accessible from the smartwatch for on-the-go access.

Help buyers experience Yamaha before they commit

Potential buyers can use Experience Mode in the app or on the Yamaha Connect website to explore key after-sales services like roadside assistance, service booking, and accessories — giving them a clear sense of what it’s like to own a Yamaha.

Book bike service in seconds, from any device

The user gets a reminder when their bike needs maintenance and easily schedules a service appointment through the app, tablet, or desktop — no calls or visits required.